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What is a 'White Paper'

7 Examples of Actual White Papers
So, What Are White Papers, Exactly?
BREAKING DOWN 'White Paper'

A few quality studies have been carried out over the years, starting in 1998 with a double-blind, placebo-controlled trial of 135 adults over 12 weeks published in The Journal of the American Medical Association. They found no evidence that hydroxycitric acid, the active ingredient in weight loss products made from garcinia cambogia, produced significant weight loss. The American Journal of Clinical Nutrition in 2004 published a systematic review of meta-analyses and clinical trials on dietary supplements for weight loss by complementary medicine researchers at the Universities of Exeter and Plymouth.

None of the over-the-counter weight loss aids worked, including garcinia cambogia.

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This means writing a summary of your white paper and including an organized list of topics. Emphasize the value you will create. Your white paper is not a billboard for your business—it is an opportunity to create an image of expertise and insight that will help your readers. In .

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White papers are widely used among organizations and corporations to explain a problem and describe a solution that can meet that need, such as a product, service or program. Tailored to fit the needs of a specific audience, a white paper gives background information on the topic, explains the challenges the audience faces and presents the benefits of the writer's proposed action plan.

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While there are some similarities, writing a white paper isn’t quite like writing a blog post, case study, research report, grocery list, or well, you get the point. It’s . A white paper is an informational document, issued by a company or not-for-profit organization, to promote or highlight the features of a solution, product, or service.

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4 Techniques of creating and delivering a superior white paper Think of the white paper as the meal in a restaurant – with products or specific solutions. Eight Rules for Creating Great White Papers While many companies think they need a white paper, few manage to write, design or use them to their full potential. This is unfortunate, because – written and applied well – white papers are one of the most powerful tools in the sales and marketing toolkit.