Then ask to explain what their experience was with you. This testimonial for Unbounce clearly demonstrates their value to a business:. Without driving any more traffic, our client is getting four times the leads that he was getting before. Your testimonial can still be specific. The following testimonial for my Enchanting Copywriting course includes specifics on what was learned and what the result was:.
I learned how to write specifically for my niche. I learned writing formulas I can apply to anything from a simple email subject title to a full blown ebook. I learned how to use content to engage web visitors and get them on my email list, so I get an opportunity to sell our Point of Sales services which is not a quick buying decision. She has a calm and logical method of teaching that truly connected and inspired me. To avoid sugary and ineffective testimonials, make sure to include specifics.
To boost the selling power of your testimonials, integrate them with your sales copy everywhere:. How to write a business manifesto How to write a sparkling About page How to craft a tagline for your business Want to write better? Now check your email to confirm your subscription. There are times when the generic ones work too, but you would want each testimonial to be super specific if you charge a high price for a product or service.
They have a similar effect as displaying logos of well-known companies that have hired you. And yes, a full name plus photos are useful. Also, include their role and company name. These are also specifics that can boost your credibility.
You can help clients write the testimonial. Send them a list of questions or interview them over the phone. Then use their answers to write the testimonial in their words. Get their approval for the testimonial before publishing it. Thanks a lot, Henneke.
Both for the article and the useful link here. Asking specific questions or giving people detailed guidance on how to write a testimonial can make a huge difference. The testimonials become like mini-case studies.
You have to be very specific with your testimonial questions but, it makes the responses that much more useful. A lot of suggestions in this article are applicable to persuasive video testimonials, too. Starting out, we need and greatly value those testimonials but I sometimes feel awkward asking.
Your post gave tips on how to ask and what to include in an effective testimonial. And it goes both ways: Yes, so true — it works both ways. Write good testimonials for people you hire, and ask the right questions to get good testimonials for your own work. Hi Henneke, great point about not hiding testimonials on a low traffic page. This is really helpful.
Love the way you introduced this topic…the 1 most neglected piece of copy! And you are right. I attribute that to feeling insecure: Editing a poorly written testimonial is so frustrating. We can make it as easy as possible for them by doing a short interview and writing the notes, but we can force people to provide a testimonial. The testimonial for Valuable Content makes me want to hire them.
I now know what to say when asked. Those six questions are also a great way to get to know your audience better. Do you mean your comments get stuck in the moderation queue? Good actionable advice in your article Henneke. As a side note, just love your Ka-ching! I have a friend in KL that has a water dispenser machine and I call it her ka-ching machine — it chews up coins and drips out water. The logos can be a good alternative.
You can even put that in a contract, so the client agrees upfront that you can use their name and logo on your site. I wonder whether it originates from comic books? Henneke, people write me lovely compliments a lot. When I ask them if I can use their words as testimonials, how do I go about it? And if I rewrite it, should I okay it with them before I publish it? Check out potential questions here: If you edit a testimonial other than correcting a typo , then I would always okay it with them before publishing it.
Dear Henneke, you played a big role in improving my writing style. I am starting to get it and keep improving. Thank you for writing such good articles and demonstrating them with real examples. I find them very helpful. Getting a good review is itself an art. Probably, many of the company lacks that. Many of the shoddy company write their own testimonial which is clearly visible from the testimonial itself.
Yes, writing your own testimonials is not really ethical and as you say, it almost always shows. Thank you for your testimonial guidance. This page is a creative and thoughtful way of sharing customer testimonials.
Bizzabo is a company that provides tools to help professional event planning and execution, and their customers are very happy folks! The thing I love about their customer testimonial page is that it provides a variety of content formats.
The layout is like a choose-your-own-adventure giving the potential customer options on how they prefer to digest these stories. For example, visit their homepage , and watch the video. Or at the very least send your kids to that camp? Sending a child to summer camp can be a very nerve-racking thing for a parent, but by using the power of video testimonials across their website a sense of trust is gained. Hootsuite, a social media management platform, has another great example of a customer testimonial page that really demonstrates how their product can work for anybody.
Booker provides software that helps retailers manage their stores. HubSpot is another software company, providing inbound marketing and sales tools that help grow your business. Their software can get quite pricy if your company is relying on it for things like email marketing campaigns and lead generation, but the investment is worth it for many customers as you see from their customer testimonial pages.
The first page you land on features thumbnails with company logos and the main outcomes they saw from using HubSpot. What I love most about this page is the ability to filter by industry, company size, challenges, location, etc. Learning how to code can seem like a very intimidating thing, especially if your experience is far away from the technical world. Their customer testimonial page is a powerful way of explaining this mission, and they have a number of students who were willing to share their stories.
They use the power of video to tell a story about how Codecademy helped an individual change his career completely by gaining these new skills. This method of using their customers as advocates helps break the intimidation barrier for those hesitant to sign up for a coding course.
Codecademy also uses the copy on this page to subtly remind visitors that they can learn to code from anywhere: Did you know that Squarespace powers millions of websites across hundreds of industries? Well, if you head over their customer testimonial page you can get all the details and more. Since their business is website building, their customer testimonial is not what you typically think of i.
Rather, Squarespace uses this page to share a host of real website examples from some of the most glamorous brands that use their site builder, showing proof of concept and providing design inspiration. The page feels sleek and particularly helpful for those looking to see if Squarespace will meet their needs.
To make a right choice of a writing service, read testimonials and reviews left by the satisfied customers for the completed custom written papers they ordered.
How to Write Powerful Testimonials: 4 Simple Tips to Snatch More Clients. by Henneke To get a persuasive testimonial, ask your customer why they wanted to hire you. What was the problem they were struggling with? writing your own testimonials is not really ethical and as you say, it almost always shows. A bad idea!
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